Why I Decided To Work Exclusively With Healthcare Brands
I could be doing marketing for any brand that comes my way, but instead, I choose to focus on the medical industry.
There are quite a few reasons actually. If we think back to 2014 when the Gurus brand was founded, we were working with all sorts of brands, and we weren’t only focused on marketing.
Whether it was a new restaurant in town, an antimicrobial glove that prevents germs on the subway, or an online retail store, we would take on the client. I was basically playing the role of Jim Carrey from the movie “Yes Man”.
We were doing website design and development, brand strategy, social media, content marketing, SEO audits, and everything in-between.
Now, don’t get me wrong, this was a great learning experience and we worked with some excellent clients, but in the end, we weren’t really happy. When you’re not doing something you really love, you can only feel so fulfilled, no matter how much money you’re making.
Davis and I knew we needed to shift the company focus toward something we were both passionate about. In the past decade or so, I’ve been studying fitness, nutrition, bodybuilding, physical and mental health – all while working to improve my own life in each of these categories.
The sudden interest in health came about when I was 15 years old, this is when I decided to change my life around and drop the weight. I was sitting at an unhealthy 320 lbs at the time and was on a rough path toward a lifetime of bad health.
Through proper fitness and nutrition, I was able to bring myself to a lean 170lbs in a couple years time. This meant 4-5 days per week lifting weights in the gym and counting my calories every single day. It’s hard work, but the results are well worth it.
I’ve been actively studying various topics within healthcare ever since, and this is where my passion for healthcare stems from.
At the time, I had already worked with nearly a half dozen healthcare clients as a freelance SEO consultant, so I knew that:
- Brands within the medical industry were almost always behind when it came to digital marketing and technology.
- Most of these brands worked with several low-quality agencies over the years that consistently failed to deliver value.
- Hospitals have a large budget for marketing, but typically they don’t know how to efficiently spend that budget.
- I enjoy working with medical brands, especially since I get to help patients indirectly by solving their healthcare problems.
This made shifting the focus of our agency an easy choice. Becoming an expert in one field is also quite crucial if you want to deliver the most impact with your marketing.
By working solely within healthcare, I’ve developed a much more thorough understanding of the industry allowing me to get extremely creative with my campaigns. I love bringing my content ideas to a marketing manager or CEO and watching their face light up.
Learning the ins-and-outs of various diseases, treatment options, foods, supplements, and medicine is great for my daily life as well.
I’ve become a doctor, pharmacist and a psychologist, all without attending a single day of medical school.
Okay, I’m not actually any of those things, but it sure feels like it. I’m now doing something I genuinely love, all whilst delivering exceptional work that’s improving people’s lives.
I really couldn’t ask for much more at this stage of my life. Whatever it is that you love reading about, studying, and doing on a regular basis, I highly recommend shifting your career path to incorporate these things. You’ll look forward to working each day, and you’ll gain that sense of fulfillment that you’ve been longing for all your life.